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93% Cotton, 7% Elastane Swaddling for Comfort and Safety
Swaddling has been a time-honored practice that helps prevent the startle reflex in babies. However, traditional methods often force arms to the side or over the chest, frustrating the baby and causing them to struggle to get free.
First, over 90% of babies sleep with their ARMS UP around their head when placed on their back to sleep. This is simply their natural and preferred sleeping position, similar to how they slept in the womb!
Second, all babies are born with the need to SELF-SOOTHE by touching their face and sucking on their hands, just as they did in the womb. This medically proven behavior helps babies fall asleep on their own. Traditional swaddling can prevent this.
The patented wings on the Swaddle UP allow babies to sleep with their arms in their preferred ARMS UP position and provide enough movement for self-soothing. These wings also help calm the startle reflex.
Our 4-way stretch fabric, made of 93% Cotton and 7% Elastane, creates a snug and secure fit, just like in the womb, to calm the Moro (startle) reflex. The product does not contain flame retardants or any harmful chemicals.